MANAGEMENT
CONCEPTION
Sep 21, 2024

“Sowing the seeds of happiness” by building a house with feeling

Lily Chang|Liberty Times Net By ZHU,YU-QIAO

 

"Ren-Mei Gendii " keeps old fruit trees on the ground and the neighborhood is green.

“Men look at buildings by numbers, but I look at them by feelings.” Treasure Dragon Corp. president Lily Chang, is a female builder who has established herself as one of the top brand name builders, and not only has she won several awards for her projects, but she has also made after-sales service and community management a major feature of Treasure Dragon's business.
Lily Chang said that compared to men who are used to look at construction in terms of sales volume and project volume, she places more importance on feelings and relationships with people. She hopes that she is a gardener who spreads happiness and sows the seeds of happiness, and continues to irrigate to organize small and large-scale community activities.

Tailor-Made For Residents' Daily Needs

Treasure Dragon Corp. in the establishment of the sixth year on the call “Dedicated practitioner of improving architectural ecology,” 
said Lily Chang, at that time, the feeling that there were some people affirmed, but surely it seems that people are just watching from the sidelines, the entire consumer market is still very confusing, suddenly there is a mission to stand in the consumer's standpoint to make it better, so in Taichung City, Real Estate Development Association during the establishment of the Board of Supervisors of the Education Promotion Committee, she said, the so-called Board of Education is to pull the industry together to learn together to do the right thing, this is done is 18 years. She mentioned that the so-called education committee is to pull the industry to learn together to do the right thing, this is done for 18 years, Lily Chang said, she can be very proud to say that over the past 18 years on the construction of Taichung has a great deal of growth, and she has also grown a lot.
Lily Chang is a natural in art and space planning, especially in controlling the atmosphere of space, as well as the requirements of color science is even more important, compared to the hardware structure of a building, Lily Chang attaches more importance to the needs of space, that is, the concept of “home”.

Lily Chang said emotionally, “I think that without Treasure Dragon, houses will continue to be built, but I hope that with Treasure Dragon, the ecology of architecture will be better."

Lily Chang has been elected as the  FIABCI World Vice President 2024-2025 and will become FIABCI World President 2026-2027.

Treasure Dragon's houses are designed in a way that people use them. In the early launch of “Jhong-Gang Gendii”, from the kitchen to the planning of the laundry space on the balcony, all of them are designed according to the daily needs of the residents, which was a lesser concern in the past. In addition, such as the “green fence” of the construction site, which was first conceived and implemented by Treasure Dragon in 1998 and applied for a patent, and then licensed to the Taichung City Government for use in 2008 without any compensation, the construction site in the city is no longer the grey and yellow impression of the past, and it is the first step to show goodwill to the environment, and the green fence has even become one of the unique construction site cultures in Taiwan.
At the same time as the president of Fiabci-Taiwan ,Lily Chang has been elected as the  FIABCI World Vice President 2024-2025 and will become FIABCI World President 2026-2027.This is the first time in more than 70 years since FIABCI was founded that a Chinese woman holds the position as the World President of FIABCI.

Lily Chang said, Treasure Dragon's house often only put a signboard, there is no advertising, are customers to help publicize, people will say that Treasure Dragon's house is expensive, in fact, also because of the high cost of construction, the cost is not spent in other places. She thinks that the builder is the processing service industry, omitting the sales force can focus on the house and the sales service well, 

“For the things you can see,we do our best. For the things you cannot see, we always use our heart, do our best and also would like to bring people happiness.”, this is the promise that Treasure Dragon put forward to the customers 10 years ago, and it has been practiced until now.

Lily Chang is extremely talented in art and often creates with her two daughters.

 

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